In the earlier days, the internet was just a connecting medium but now it has many other uses in addition to connecting people around the world. In fact, the role of the internet in the field of marketing is noteworthy as many people are interested in online shopping in recent times. So business people upload videos, blogs, photos and so on in order to increase their business. The growth of the social networking sites is very high in the past few years, and this clearly states its familiarity among the surfers. The important work that has to be done by the marketing people while designing the website includes the various SEO concepts in it. Earlier, the internet was a one-way communication but now it has become interactive, and this is a very big advantage.
Especially, when it comes to the social networking site, the people from all over the world connect and chat with each other so that they get to know better about a concept or work. It might be either personal or professional according to the interest of the people chatting. So when a company starts to use these social networking sites, it will be very easy for them to connect with the people interested in the particular business and its product. So it will help in building a strong customer and company relationship. There will be numerous groups in these websites, and this will allow the company to target groups and attract them easily. Even there are many applications that will make the connection easy and quick.